The ASEAN Dietary Supplements market size is expected to reach USD 10.6 Billion by 2026 with a CAGR of 5.6%        (Fortune Business Insights 2020).

As the market grows so does industry employment and demand for products that support healthy lifestyles as consumers becomes more educated in the health care arena. 

During the pandemic period in Asia, the acceptance of vitamin and dietary supplements have increased during the period.

More entrants to the health supplement industry are expected and companies will face increasing demands for ranges and levels of ingredients as well as speed and efficiency of product placement. We see that industry participants come from all backgrounds including manufacturing, pharmaceutical and fast moving consumer goods companies. 

Significantly ASEAN is striving for the harmonisation of Health Supplement regulations which potentially adds up to an additional 3% to 8% annual growth for the ASEAN Health Supplement industry.